Nokia N Gage – the first attempt of Nokia to release a combination of the handheld gaming console and the phone. The first mentions about Nokia N-Gage started to appear at the end of 2002, and the equipment officially appeared for sale on October 7, 2003. The favorable time to launch such products just right before the Christmas, when sales of new gadgets reach the peak. Nokia spent tens of millions of dollars on the development of the N-Gage project. The launch of the phone-console was accompanied by stunning advertising campaign in support of the project and numerous PR activities.
Despite this support, the number of sold Nokia N Gage devices was minimal even in the first month of sales. In the first week after the start of sales of Nokia N-Gage sales figures were much lower than rival’s GameBoy Advance. At first the company denied the failure of the project, stated that “the company is pleased with sales and hopes that the high level of sales will continue in the future”. The price of consoles-phones was reduced by a third (from $300 to $200), but it didn’t save the situation. As a result, unsatisfactory results of Nokia N Gage were officially recognized in the Nokia company itself.
However, we shouldn’t approximate the fail of the first Nokia N-Gage console for the whole N-Gage project. This is just the first model in the series. The company has enough time for improvements and to take into account previous flaws and mistakes. Nokia N Gage roms games are open to public and can be downloaded for free. Players can emulate Nokia N Gage console on their PCs and other modern devices with the help of emulator software, which can also be downloaded for free.